Lighting Up Bandra Reclamation with 25 Vibrant LED Displays by Xtreme Media

xmdeveloper by
xmdeveloper
March 27, 2025

In high-traffic, high visibility zones like Mumbai where the city never sleeps, staying visually relevant is key. With urban infrastructure evolving, the demand for eye-catching and impactful media also evolves to enhance the landscape along with advertising value. One such location is Bandra reclamation – a stretch that connects the heart of Mumbai to its bustling suburbs, also known for its constant flow of commuters and scenic views.

Illuminating Mumbai's Iconic Stretch

Imagine lighting up this area that would only add to Mumbai's most scenic and high traffic roads. Having this vision in mind, one of our DOOH clients wanted to give the flyover a modern touch with something that could elevate its visual appeal while offering the brands an opportunity of a powerful advertising platform.

Project Details

LED Display Series Pixel Pitch (mm) Quantity Screen Size Screen Resolution
Rigel Plus 4.4mm 25 6.3ft X 8.4ft 436 x 582

The goal here was clear – to captivate thousands of commuters who pass through this area daily by creating a digital canvas that would shine brightly during the day, and at night. This is when Xtreme Media stepped in with the perfect solution.

A Vision Beyond Just Brightness

Xtreme Media goes beyond boundaries when it comes to innovation, be it scalability, reliability or maximum impact. The perfect offering of this requirement was Xtreme Media's Rigel Plus series LED displays that could deliver high brightness and keep the area lively throughout the day. These screens maintained their vivid performance, be it the peak afternoon glare or the dim light of dusk. These screens installed at the Bandra reclamation turned the regular stretch of the road into a digital landmark instantly. The installation was of great importance as it enhanced both - urban landscapes, and the advertising potential of space.

Choosing Screens with High Brightness and Rugged Built

Rigel plus LED displays were a strategic choice for this location. To complement the heavy vehicles and pedestrian traffic of Bandra reclamation, these outdoor LED displays also needed to withstand unpredictable weather while delivering uninterrupted performance. These outdoor displays are IP65 rated, which ensures that they are designed to fight against dust, rain or moisture, making them ideal for outdoor applications.

More importantly, their superior brightness capabilities and contrast ratio ensure visibility in all lighting conditions. The content looks vibrant throughout the day, creating a lively environment for the people travelling by that road.

Efficient Execution, Happy Client

The credit for the successful installation of 25 outdoor LED displays goes to Xtreme Media's service team, who worked tirelessly and ensured the project execution within a tight timeline. From logistics to on-site execution, their meticulous planning and efficiency were key to bringing this vision to life on schedule.

The client was in awe of the installations and expressed great satisfaction with the outcome. These LED displays have exceeded expectations by becoming a standout visual element of the area.

Maximum Brand Impact, Minimum Maintenance

This installation has proved to be a game changer for advertisers as the screens deliver exceptional visuals, ensuring every brand gets the attention that it deserves. The dynamic, motion-enabled content creates deeper engagement with viewers, which enables moments of brand connection. Moreover, these screens require minimal maintenance while offering round-the-clock performance.

Conclusion: Brighter Roads, Smarter Branding

Xtreme Media's screens installation at Bandra reclamation proved to be more than just a display installation. This project is a good example of tech-driven transformation – combining efficient LED display technology with exceptional service delivery. To know more about our product offerings, get in touch with us right away.

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