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As the cities in India are evolving, the way visuals and information are displayed is changing. The rise in outdoor LED displays is leading urban landscapes to transform into dynamic and engaging environments.
Due to the advanced digital technology of these screens, mundane locations are brought to life, thereby making outdoor LED displays a crucial part of the cityscape. By being installed at high-traffic areas, these digital displays serve multiple purposes, from advertising and brand promotions to public service announcements and emergency alerts.
On busy days, with roads filled with vehicles, constant honking and the rush to reach the destination, vibrant LED displays can provide a moment of respite. With an intention of keeping the busy day a bit light and entertaining, the client – out of home media company, intended to install an outdoor LED display that would not only capture audience’s attention, but also enhance engagement. To fulfill this requirement, Xtreme Media proposed its outdoor LED display from Earth Series.
| LED series | Earth |
|---|---|
| Pixel Pitch (mm) | 6.67mm |
| Quantity | 1 |
| Screen size | 21m x 2.8m |
| Screen resolution | 3168 X 432 |
Since toll plazas act as essential checkpoints, they create moments of stillness despite the fast-moving city life. Being the busiest toll booth in Mumbai, Dahisar Toll Naka witnesses thousands of vehicles passing by every day. With an aim to provide a vibrant and engaging experience to the audiences, Xtreme Media strategically installed its outdoor LED display from Earth series.
With a pixel pitch of 6.67mm, the outdoor LED display from Earth series is known for its energy efficiency and superior brightness capabilities of up to 7000 nits. Due to this, there is clear visibility even in broad daylight. The screen also steals the show during night hours through its magnificent size and content being played on it, making it ideal for the outdoor environment.
The common cathode technology of the screen results in lower power consumption, thereby increasing its lifespan.
Indian weather is unpredictable, from hot summers to pouring monsoons. The IP66 rated Earth series LED display is built to withstand such extreme weather conditions. The robust make of this outdoor LED display ensures protection against dust, rain, and humidity, making it a reliable solution for the outdoor setting.
Installing such a large LED screen at a high-traffic toll plaza was not an easy job. To avoid disruptions, Xtreme Media’s service team had to install the screen during non-functional hours. Despite limited timeframe, the team showed remarkable efficiency and precision. Every step, right from getting the materials to installing the screen was meticulously planned and executed to perfection.
As cities are welcoming digital transformation with wide arms, outdoor LED displays continue to shape modern landscapes, adding vibrancy, information and interactivity to everyday life.
The installation at Dahisar Toll Naka is more than just a screen; it’s a project that will have a growing influence on outdoor LED displays in urban infrastructure. As cities continue to expand and digital engagement becomes increasingly important, the role of high-quality LED displays will only grow stronger.
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