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Shopping malls are constantly seeking ways to attract more foot traffic due to the rise in competitive retail environment with regards to the latest advancements in digital displays. Brands are in big way allowing businesses to communicate offers, relevant content and promotions to visitors, creating an engaging and dynamic shopping experience.
Going hand in hand with this trend, a well-known shopping mall in India decided to redefine their outdoor façade by going digital. This case study not only talks about the client’s requirement of LED displays, but an innovative solution that would captivate their visitors like never before. The client approached Xtreme Media to bring this vision to life.
| LED series | Earth |
|---|---|
| Pixel Pitch (mm) | 6.67mm |
| Quantity | 7 |
| Screen size | 3.8m X 7.6m, 16m X 5.7m |
| Screen resolution | 540 x 1140, 2398 x 404 |
The client wanted to do something on a larger scale that would promote various in-store offerings on their outdoor façade. However, they did not just want an LED display solution that would serve as a major attraction, but also a visually compelling set up that would stand out. The challenge was to seamlessly fit the requirement of digital displays into the existing architecture of the mall.
Xtreme Media thoroughly went through the client’s requirements and proposed installing LED displays from its Earth Series, an ideal range designed for outdoor environments. These outdoor LED displays were ideal for the mall’s outdoor façade as they offered high durability, superior brightness and energy efficiency. Moreover, the shopping mall could display different offers and promotions in a dynamic and engaging manner due to these screens. The choice of Earth series was also driven by the demands of the Indian weather, considering the factors such as dust and rain as these could impact the performance of the outdoor setting.
Xtreme Media also understood that the client wished to give a whole new look at the entire premises and hence it assigned its engineering experts on site to study the situation and deliver the best outcome.
This project proved to be different as it got a lot of technical challenges on the ground. After visiting the site, Xtreme Media’s team realized that this assignment was not just to install the screens simply. The existing structure lacked the necessary infrastructure to support the installation of such large LED displays, especially the big screen that needed to be placed at the center. This required a complex restructuring of the outdoor façade before the installation could begin.
The process required thorough planning, considering the structural integrity, electrical connectivity and safety considerations. Despite this challenge, Xtreme Media’s expert engineers rose to the challenge and provided end-to-end solutions, from the design phase to the execution, ensuring that the screens were completely operational despite the structural constraints. The team ensured seamless connectivity by building the structure at both the ends of the store’s façade and successfully took charge of redesigning the façade’s structure from the ground up.
This level of engineering expertise highlighted Xtreme Media’s commitment to delivering customized solutions that match the specific needs of its client.
The following key features made LED displays from Earth Series the perfect solution for the client:
• Energy Efficiency: The less power consumption capability of these LED displays makes them environment friendly and cost-effective.M
• Weather Resistance: With an IP66 rating, the displays from Earth series have full protection from harsh Indian weather conditions such as dust and rain, which results in their long-term durability.
• High Brightness and Clarity: These displays also provide higher daytime visibility even in broad sunlight, ensuring that the content remains clear and readable for the viewers.
• 7-year Warranty: Xtreme Media offers a 7-year warranty for the Earth Series, providing the client with peace of mind and long-term support.
The structural modifications and the installation of these screens became an instant highlight, capturing the attention of the shoppers and enhancing the mall’s visual appeal in turn. The results exceeded client’s expectations as the vibrant and eye-catching visuals on the 7 outdoor LED displays from Earth series increased foot traffic and attracted more visitors to the mall. The client was most impressed with Xtreme Media’s commitment to quality and the expertise with which the entire process from design to installation took place.
This project showcases Xtreme Media’s engineering prowess and its ability to deliver custom digital solutions. The successful installation of Earth series LED displays stands as a testament to Xtreme Media’s role in redefining how shopping malls engage with their visitors. To know more about our offerings, kindly get in touch with us.
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