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Outdoor LED display units have become synonymous with malls, corporate parks, and even highways. The Indian outdoor LED market is projected to grow at an average CAGR of 19% between 2021 and 2026.
Such display units can add tremendous benefits to your media and commercial real estate assets:
However, an outdoor display would also be a significant investment for your business. How can you ensure that you choose the suitable alternative? Here is a comprehensive list of features you should look for while choosing an outdoor LED screen.
Your outdoor screen has to perform well on three connected frontiers:
Here are the five features you should assess to get an outdoor LED unit that performs well on your standards.
Brightness is the core function of LED display units and a key advantage when you choose a suitable alternative.
The average TV screen offers 1,000 nits of brightness to deliver HDR-level quality. However, the television is designed for indoor use, and outdoor screens are subjected to sun rays throughout the day, requiring substantially higher brightness scales.
XTREME Media screens can oscillate between 6,500 nits and 10,000 nits of brightness, depending on your use case. This comprehensive but high range ensures that your message is never lost on bright days.
On top of this, the pixel density of the outdoor LED display decides whether the footfall and traffic around your screen location are captured into viewership or not. Our outdoor LED screens offer pixel ranges as high as 1.95 mm, which offers 5x more pixels in the same square space taken up by a conventional LED screen.
Your outdoor display unit will be running for at least 12 hours a day, all business days a week, for all the days in your business is operational throughout the year. Every single unit of power consumed will hence get scaled across hundreds of days in a year. This is why the power consumption efficiency of your new outdoor LED unit can have a direct impact on your operating expenses.
Our experts have carefully engineered the Earth Series that consumes less than 50% more power than conventional display units. This is based on a power-saving IC unit and a highly efficient PFC power supply module. Put together, the display unit runs on half the costs and offers the same performance as a standard LED display in the industry.
When installing a new outdoor LED display, the primary focus is on picture quality, energy consumption, and display performance. But, in a few months, the focus will shift to a new problem – display management.
LED screens have dynamic visual capabilities that help you showcase a wide range of visuals. But, this also opens the door to a new problem – how easily can you change these visuals?
It can be considerably expensive to program distant LED screens. And that is why remote display management capabilities power XTREME Media’s screens. Your team holds access to change, edit, and even monitor your outdoor display units. This gives you the edge to capitalize on specific marketing opportunities and change outdoor visuals without any hassles in the process.
Industry reports would show that the usable life of the outdoor LED screen is an essential factor in its efficiency. And, we firmly agree with that assertion. However, an outdoor screen’s functional life depends on its build quality and its testing for Indian weather conditions.
Our 3in1 DIP displays are designed for robust performance even in Indian weather conditions. These display units are designed for commercial properties, highways, and even stadiums. We have deployed a rigorous quality assurance mechanism to test the screens against weather conditions and damages caused by projectiles.
The result is an LED screen that is designed ground-up for the Indian weather conditions. To add another layer of security, each of these screens comes with capabilities to report smog, pollution, and visibility data. This way, your team will always be a step ahead of the curve when making display adjustments for increasing visibility across screens.
Finally, as you finish installing your outdoor LED video wall, you will not observe the most expensive overhead for years to come – the cost of installation and servicing.
Even for a high-performing outdoor LED, high servicing costs can result in a suboptimal arrangement. The most significant factor that adds friction to this process is third-party services. Most LED manufacturers work with a team of third-party service providers, which creates scheduling gaps and does not align the incentives of the service providers with your business needs.
The XTREME Media team has taken a completely different approach to service. The first level of servicing begins with monitoring. Our Vigilant IoT-enabled monitoring system and 24 x 7 support services ensure every minor performance deviation is assessed and addressed in time. Additionally, we operate the largest in-house service team in the industry with chip-level repair capabilities.
And to remove potential risks from your tenure of ownership, we offer the longest streak of warranty in the industry – 7 years.
An outdoor LED display is a substantial investment in the communications assets for your business. But, it is an investment that can yield a significant competitive advantage to your brand in the coming years.
All you have to do is ensure that your LED screens provide features like a great combination of brightness & pixel density, energy efficiency, remote display management, quality assurance against Indian weather conditions, and comprehensive installation & servicing support.
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