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Professional LCD displays have transformed the face of communications and created segments like digital signages.
The trend of digital displays is heading upwards as using a digital display has become a norm.
Professional display technology has evolved since its initial days of plasma technology. Renowned industry brands launched many new technologies such as extreme narrow bezel, OLED etc.
BOE is the world’s largest display manufacturer with a wide variety of display products like professional panels, flexible displays and many more. Advanced Super Dimension Switch (ADS) is the unique high-end technology by BOE. ADS in your LCD display offers higher transmittance, brightness, and a contrast ratio of 800:1 or greater. It also enhances the picture quality with a wider visual angle.
ADS technology in your LCD display provides a range of display quality from Full HD to 8K UHD resolution. It offers a high-resolution limit of up to 300 pixels per inch (300PPI).
Let’s understand the ADS technology in depth
The transcoding operations on the image from analysing, altering, manipulating and all the other algorithms are processed faster.
Faster image processing provides faster restoration of an image on the LCD screen with a lower retardation value.
Due to this, there is no delay in displaying real-time images or videos on the LCD screen hence prevents high latency and provides a high refresh rate.
Fig. 1
The hard LCD display is covered with a transparent protective layer of 0.7mm. So, when you press your finger on the LCD screen molecules are less displaced. Plus, the molecular arrangement of ADS is horizontal, this makes your screen ripple-free, that is the little displaced molecules maintain to keep the same overall alignment with almost no air gap in between (see fig 1).
ADS Professional LCD display has reduced parallax. Parallax is reduced pixel depth where you see multiple images or could not differentiate between objects and background.
The visual content and its colour reproduction could be evenly viewed from all the direction.
In a normal LCD screen, the viewing angle is about 45°, the colour of the display fades as the viewing angle exceeds 45°. The ADS LCD display offers a wide viewing angle of about 180°. This lets everyone experience contents with the same rich colour and contrast from all the sides regardless of their viewing position and angle.
ADS Display view angle(R/L/D/U) is 85/85/85/85 with equal retardation from all four sides.
Fig. 2a Horizontal viewing angle
It delivers an outstandingly rich colour experience. Has a proper gamma shift angle that keeps the balance between brightness and contrast for high definition professional LCD screens.
The display screen is free from a colour shift, i.e., the colour tone of the visuals on the LCD screen will not fade when the screen is a tilt in either direction. The viewer will experience the same colour quality from either side of the LCD screen.
Due to the wide viewing angle, it has less Greyscale Inversion that is a greyish black picture you experience when you exceed a specific viewing angle of a normal screen.
Low power consumption than any other solution in the market, results in low electricity costs for buyers.
Being environment-friendly produces low harm to the ecosystem.
As low power consumption leads to less heat. This increases the durability of the LCD display.
The ADS technology let you share LED display through connection with various devices like smartphones, tablet, laptop, desktop, TV, etc.
With this, it has a high refresh rate which response faster providing smoother motion.
Xtreme Media and BOE join hands to Elevate the professional display
Xtreme Media is a leading digital signage market for India and a renowned name in the LED display industry. Xtreme Media and BOE joined hands to carry out the digital display revolution in India. The superior digital signage software from Xtreme media is combined with powerful BOE’s ADS technology displays that offer the best of both the world’s to Indian consumers.
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