Trends In LED Display Market (Updated)

Published by Snehal Ahire at June 10, 2015

Let us start by saying that we are living in the new world, and this new world is defined and designed by Science and Technology. Look around and you will see that works of Science surround us. We all have an LED TV, a phone that boats of an LED display screen and the latest kid is the LED screened watch.

What is an LED display? Well…..LED stands for Light Emitting Diode. They are the newest kids on the block after LCD and provide extra clarity, brightness and durability.

Today I am going to introduce you to a new LED Trend- a Video LED Wall

An LED video wall is a slim structure used for uninterrupted, high quality, bright display. Mostly used by companies for presentations, conference or other indoor purposes. There has been an increase in the need for LED video wall manufactures because we see growth in LED trends.

There are certain trends that help the growth of LED displays other than their use for advertising-

We see an increase in demand for 5 plus LED display screens as people have become tech-savvy and love their gadgets.
People are now exploring new horizons for using Led displays. We can see that Led displays are now being used for non-commercial purpose, too. No more is Led only associated with advertising.
The Indian manufactures have revolutionized the market of LED products. They have now introduced the best quality products in the LED technology that stands at par with foreign products.
LED id every-where, we see an LED screen and display almost everywhere in all shapes and sizes.
Indians are now working towards a greater development by integrated use of software that works well with LED hardware.

LED and it’s Market Growth

As advancement in display technology with more vibrant, lightweight and true colour is progressing hence increasing the demand for led displays. With cost-effective and more durability, analytics says that Digital displays will grow at a CAGR of 21.7 percent in the next 5 years.

With a wide range of applications in multiple fields LED displays are generally classified in 2 parts, indoor and outdoor displays.

Researchers found that indoor display has more market share of 59% as compared to outdoor LED displays with 41% of the market share.

Indoor LED Display

Researchers found that indoor LED display has more market share then outdoor displays that are about 59% of total display market share.

As digital display attracts 400% more viewers than static displays it convinces 8 out of 10 people to enter the store. the 1st choice of retailers for branding and promotion at their stores.

The displays are mostly used by retailers, showrooms inside to engage more with their visitors and. This emphasis customer relation and leave a positive impact of your brand value that intent to drive the potential customers. With a wide range of sizes and shapes, it is now booming to stand out from your competitors.

From showing a dynamic advertisement to display offers and promotions, It can be a kiosk or wayfinding display to guide the visitors to their destination. 68% of businesses found displays the best for influencing with an increment of about 64% in their sales.

The best potential of an LED display is easy to change content using DS software. This helps you to show the most relevant content to visitors, enables displaying offers as per target advertisement anytime throughout the day to enhance in-store engagement and conversion.

Outdoor LED Display

Outdoor displays have 41% of total market share, Digital out of home advertising and brand promotion has higher viewability then static advertisements. It is said that in motion dynamic and visual ads boost the interaction more than twice times the standard static ads.

Easy to control and manage the content let you and display the real-time content at targeted locations. It is mostly used as an application such as Billboards, outdoor kiosks, stadium displays, etc.

With high vibrancy and visibility during any time either day or night, it is also made in such a way that makes it suitable to bear with any weather condition.

Latest Technology In Digital Displays

With an exponential growth in Digital displays technology and its advancement is making it a whole new trend in this digital era. Let us discuss a few among them,

COB LED Display

The new and latest technology, COB or chip onboard display has a lot of advantages over the other. All colour LEDs integrated and the IC’s are directly mounted on PCB. This, in turn, provides a higher contrast ratio and a true colour besides compact chip with 10 times higher stability and lower failure rate.

Carbon Fiber Display

One of the greatest advancements in Display technology is carbon fibre display. With an amazing property carbon fibre this displays are lightweight, slim and have superior strength. Due to such unique properties, it has a wide range of applications and benefits like a fast lock system for easy installation, slim and lightweight enables it for hanging application even in small space. It is around 10 times stronger and around 50% lighter than any other material displays to date.

Indoor Slim LED Video Wall

With a pixel pitch of 1.25, a perfect LED display for the indoor environment that has the least viewing distance. It is slim with true colour quality and high brightness ideal for small spaces like office room, conference hall, studios, etc. With the slim structure, it does not have any external cabling besides data redundancy to ensure constant displaying content on the screen.

Snehal Ahire

A highly motivated and enthusiastic individual, Snehal Ahire, Marketing Manager, has excellent knowledge and passion for marketing. She has great exposure to marketing communications and project management with a determination to succeed within the industry.